The Portland Cement Association has released a new online “briefing kit” designed to help its members communicate effectively with various audiences on the role cement and concrete can play in sustainable development.

The kit contains basic communication materials on cement, concrete and sustainable development that are designed to be shared with audiences such as customers, business leaders, government officials, builders, architects, journalists and students. Included are:

• • Fact sheets and background materials on cement, concrete and sustainable development
• • Case histories of notable projects
• • Support materials such as images, logos and presentations
• • Guidelines and background materials for conducting programs in media relations, community affairs and government relations.

Those wishing to access and use the kit can do so by going to http://www.cement.org/Briefingkit/index.asp [1].